ESW Capital Announces Acquisition of Knowledge Marketing

AUSTIN, TX – January 3, 2018 – ESW Capital, LLC, today announced that it has acquired privately-held Knowledge Marketing. Based in Plymouth, Minnesota, Knowledge Marketing provides media and publishing companies with an integrated data management platform (DMP) and email delivery system, which help customers connect, manage and monetize their audience.

Knowledge Marketing’s innovative solutions and managed services assist media organizations to engage and monetize their audiences through web, print, mobile and social media channels. Because of its core data quality management, continuous data cleansing and data transformation capabilities, Knowledge Marketing has developed a unique Audience Management and Monetization Platform that is highly differentiated from traditional DMPs.

Knowledge Marketing joins ESW Capital’s corporate family of more than 60 enterprise software companies that have been acquired over the past ten years. ESW Capital will begin to integrate and implement its Customer Success program, which is a proven method for driving successful customer relationships and alignment of product development with customer priorities.

“The history of ESW Capital proves its track record for meaningful innovation, streamlined engineering and intense customer focus. This promises an exciting future for Knowledge Marketing,” said Duane Crandall, founder and CEO, Knowledge Marketing. “ESW Capital and Knowledge Marketing are both dedicated to ensure the ownership and management transition is productive and positive for our customers.”

Kyle Ford, ESW Capital executive, will assume the role of Knowledge Marketing CEO. “I am pleased to lead Knowledge Marketing into the future with its world-class customers and innovative products. We are partners with our customers, invested in realizing their visions and goals,” said Ford. “Moving forward, we will create even more value for Knowledge Marketing customers by advancing product development, enhancing support and instituting a near-obsessive focus on customer success.”

About ESW Capital, LLC
Based in Austin, Texas, Enterprise Software (ESW) Capital has honed a finely-tuned methodology focused on buying, strengthening, and growing mature business software companies. By taking advantage of its unique operating and development platforms, ESW revitalizes its acquisitions for sustainable success while making customer satisfaction a top priority. ESW and its affiliated companies have been in the enterprise software space since 1988, and the group includes notable brands such as Aurea, Trilogy, Versata, and Ignite Technologies. For more information, visit

About Knowledge Marketing
Knowledge Marketing (KM) helps organizations monetize their vast amount of audience and customer data through an integrated online platform. KM’s Audience Management Platform marries the world of online and offline data into a single unified database that drives content, advertising, audience development and event marketing strategies. We incorporate tools for email marketing, online data collection and back office circulation management into a single integrated solution. Through technology and a supportive team of experts, we understand how to help you harness the power of big data to drive new revenue streams and operational improvements. Visit for more information.